The Benefits of Giving Corporate Gifts
As you approach the end of the year and have the holiday season on your horizon, you may find yourself on the fence about corporate gift giving. Do you have to give gifts to your employees, customers, or clients? Is it worth it? Does it really make a difference? For the first question, the answer is no – you don’t have to give gifts. But – it is worth it and it can make a difference. Here are some ways corporate gift giving can benefit you and your company, and why you should make the investment this holiday season:
1. Improve Team Morale
Giving gifts to your employees – whether it’s during the holidays or any other time of the year – is an excellent opportunity to show a token of appreciation and say ‘thank you.' If your company has had a successful year, or your employees have worked especially hard, a gift – no matter the size or value – is an excellent way to ensure they feel noticed and valued. According to a 2015 corporate gift-giving report by the Advertising Specialty Institute (ASI), recipients said they felt appreciated, grateful and valued after getting a corporate gift. This can significantly affect future performance. By feeling appreciated and recognized, employees are more likely to work harder and put in the effort to ensure their job is done well. Even small gestures can boost the morale around the office, and a corporate gift is a great way to get the next year started on a positive note.
2. Deepen Client Relationships
Without the support of your clients and customers, you wouldn’t be in business! The people who patronize your business deserve to be recognized, and a corporate gift is an ideal way to do so. The gift may vary from client to client, depending on the level of interaction you’ve had with that individual or company; but again, any gift can display your gratitude for their business. Gifts can also give you an opportunity to connect with your clients or customers and strengthen your business relationships, which will hopefully lead to continued business down the road. In fact, ASI reported that for most companies, the primary goal of giving gifts to customers and potential clients is to express appreciation followed by relationship building. Never underestimate the value of a thoughtful gift and a note of appreciation! The return on your investment in a gift can mean growth for your business this upcoming year. On that note...
3. Grow Your Business
The holidays are the perfect time of year to reach out to potential customers and clients. Sending a small gift to prospects is an excellent opportunity to create a connection with them, and many clients may decide soon thereafter to begin working with your company. Ideally, you might want to send a customized gift – such as a pen, mug or notepad – to increase brand recognition and promote your business. This is money well spent! Get your foot in the door by sending a corporate gift, as it could dramatically increase your business in the months and years to come. With these three different categories of individuals, it’s fairly easy to see the benefit of corporate gift giving. The best – and easiest – way to ensure people in all three categories feel appreciated is by using Wine Country Gift Baskets. Gift baskets are easy to love, packed to overflowing with goodies and treats. So much so, that respondents in the ASI report said that the best corporate gift they ever received were items such as fruit baskets, popcorn tins, and engraved pens. Our Corporate Gift Consultants are ready to help you select the items you want to give – whether it’s a basket for employees, a tin for customers, or a personalized item for prospective clients. With very low minimum orders, thousands of customizable promotional products, unlimited gift ideas, and quick turnaround; from chocolate to coffee, fruit to wine, savory to sweet; Wine Country Gift Baskets is your one-stop shop for corporate gifts, as we have gift baskets made for every taste, style, and price. Check out our gift basket selection here! Happy Gifting!
